Brand Design Manager | 2017-2020.
I worked as a Brand Design Manager at Foot Locker/Eastbay, where I was responsible for managing a team of graphic designers and developing strategic brand design systems for physical and digital design. I successfully implemented lifestyle-driven design for the Eastbay catalog, which helped to transform it from an outdated mail-order catalog to a curated driver of online sales. Additionally, I led the rebranding efforts for Eastbay, including the development of a new color palette, typography, photo standards, and logo design, resulting in an updated and modern brand identity. I also directed large photo shoots in studio and on location and introduced several process improvements, creating efficiencies in the production of Eastbay brand design. Overall, my leadership and management skills resulted in a highly productive and happy design team that met and exceeded expectations.
InDesign, Illustrator, Photoshop, After Effects, Lightroom, Premier, Audition.
Eastbay Gift Guide | Holiday Campaign 2019
Nike Glam Dunk Campaign | 2020
Nike Air Max Campaign | 2020
Eastbay Brand Video | 2018
