PROFESSIONAL PROFILE
A seasoned creative leader with a wealth of expertise in UI/UX design, product development, branding, and remote collaboration. Experienced in utilizing AI tools such as Midjourney, Sensei, and ChatGPT for content generation, image creation, and UX research, driving innovation and efficiency. I am dedicated to driving innovation, team building, and elevating design excellence. My track record includes successfully managing cross-functional creative teams and implementing streamlined processes to optimize efficiency.
PROFESSIONAL EXPERIENCE
Sr. UI/UX Marketing Design Manager, KarmaCheck (Remote | 2023 – Present)
- Leveraged AI tools, including Midjourney, Sensei, and ChatGPT, to enhance content writing, image generation, UX research, and layout planning, streamlining the creative process and increasing efficiency.
- Led a comprehensive redesign of the website, enhancing performance, user experience, and brand messaging.
- Revitalized the brand identity by elevating overall design consistency and visual style.
- Designed and delivered high-impact graphics for diverse print and digital marketing campaigns.
Director of Design & UX | Coterie Insurance (Remote | 2022 – Oct. 2023)
UI/UX Designer | Coterie Insurance (Remote | 2021 – 2022)
- Contributed to the design of a first-in-class insurance product built on machine learning, improving Coterie’s quote-to-bind conversion rate by 25%.
- Defined best-in-class user experience vision and strategy, leading the UX design team to create exceptional products that improved customer satisfaction.
- Implemented a collaborative component library and design system to enhance product development efficiency through advocacy and leadership.
Brand Design Manager | Footlocker.com / Eastbay (Wausau, WI 2018 – 2020)
Design Supervisor | Footlocker.com / Eastbay | 2016 – 2018
- Developed the design team and strategic brand design principles, elevating online sales with lifestyle-driven catalog design. Resulted in award-winning design.
- Led innovative social media activations that went viral and received praise from brands like Nike and Adidas.
Founder/CEO | MusicLi (Cincinnati, OH 2015 – 2016)
- Led the creation and development of an online music licensing product, securing a $100k People’s Liberty Halle Fellowship Grant.
- Orchestrated a successful high-profile launch event at the MidPoint Music Festival, resulting in substantial user growth.
Brand Manager/Designer | The Garage OTR (Cincinnati, OH 2013 – 2015)
- Designed a website for e-commerce, enabling online sales for the first time.
- Reduced production time by 20% by optimizing workflows and processes, boosting productivity and cost-efficiency.
Designer/Producer | The All Night Party (Cincinnati, OH 2009 – 2013)
- Increased sales and artist accounts through the development of unique digital music projects.
- Generated significant profits by coordinating successful company events, including a multi-city tour.
TECHNICAL SKILLS
AI tools (Midjourney, Sensei, ChatGPT), Figma, Sketch, Adobe CC, Midjourney, ChatGPT, Sensei, InVision, Trello, Jira, Confluence, Webflow, WordPress, HTML, CSS
EDUCATION
Bachelor of Fine Art – Electronic Media, University of Cincinnati College Conservatory of Music
AWARDS & CERTIFICATIONS
- AIGA Leadership Certification
- Foot Locker Key Emerging Talent
- Haile Fellowship Grantee
- AFF Cincinnati ADDY Award.
- Cincinnati Entertainment Award Winner
- Frederick W. Ziv Award Winner – Audio Restoration
- Cincinnati Flower Show Silver Medal Winner
- President, Audio Engineering Society
- Audio Internship, Aspen Music Festival
